Bowling is a great American past time and a serious sport for some. The films that make up this collection were created to show how bowling was being modernized to appeal to even more Americans. It shows how the automated pin setter and the automatic ball return machines made bowling much more popular for the masses and dramatically grew bowling as an activity enjoyed by millions of Americans.

This film shows how a teenager should practice good nutritional habits to make for a better life - and bowling score - for himself. This film was sponsored by the National Dairy Council so the better nutrition included lots of milk products.

Producer: Chicago Film Studios of Chicago Film Laboratory
Audio/Visual: Sound, Color
Run time: 12:23

This film explores bowling in the 1950's, showing it to be a good wholesome and healthy activity for the whole family. It shows a few newcomers being taught the proper form and etiquette of bowling so they can have a really fun time while also playing well and being an asset to any group of bowlers they play with in the future.

Producer: Unknown
Audio/Visual: Sound, B&W
Run time: 27:07

This film was designed to promote the automatic pin-setting equipment that was becoming popular int he 1950s and how this change and others being made at the bowling alleys were changing their image as a place where blue collar workers hung out to a place that is fun for the whole family. The film features Brunswick Bowling Centers - where everything is clean, spotless and ultra-modern to provide maximum enjoyment for all the players.

Producer: Handy (Jam) Organization
Audio/Visual: Sound, Color
Run time: 14:26

This collection of newsreel clips helps to give a real good feel for what was happening around the world during 1956. The highlight of this film for bowlers is the introduction of the first automatic bowling pin setter by Brunswick. *Yep, you get to see where it all began.*

Additional clips include Arab/Israelis mobilizing for war, a Cutlass Jet firing a Sparrow missile, Grace Kelly on the USS Constitution passenger liner, a women bullfighter in Columbia who loses and gets gored by the bull and many other interesting clips of the day.

Production Company: Universal Studios
Audio/Visual: sound, b&w

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